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What is GDPR?

What is GDPR?

GDPR is short for the General Data Protection Regulation that goes into effect on May 25, 2018. It was passed by the European lawmakers to create a harmonized data privacy law across all the EU member states. Its purpose is to:  

  • Support privacy as a fundamental human right;
  • Require companies that handle personal data to be accountable for managing that data appropriately; and give individuals rights over how their personal data is processed or otherwise used.

What is Personal Data?

In a nutshell, GDPR defines personal data as “any information relating to an identified or identifiable natural person.”

Okay, so what does that mean?

In addition to the kinds of information you might think about – name, address, email address, financial information, contact information, identification numbers, etc., personal data can in some cases be information related to your digital life, like an IP address, geolocation, browsing history, cookies, or other digital identifiers.

It also could mean information about a person, including their physical, mental, social, economic or cultural identities.

In short, if information can be traced back to or related in some way to an identifiable person, it is highly likely to be personal data. You can find out more about the GDPR here

What rights does the GDPR provide to individuals?

There are several rights an individual may exercise under the GDPR, including:

  • Right of access: Individuals can ask for a copy of the personal data retained about them and an explanation of how it is being used
  • Right to rectification: Individuals have the right to correct, revise or remove any of the personal data retained about them at any time
  • Right to be forgotten: Individuals can ask to delete their personal data
  • Right to restrict processing: If an individual believes, for example, that their personal data is inaccurate or collected unlawfully, the individual may request limited use of their personal data
  • Right of portability: Individuals have the right to receive their personal data in a structured, commonly used and machine-readable format
  • Right to object: Where an individual decides that they no longer wish to allow their personal data to be included in analytics or to receive direct marketing emails or other personalized (targeted) marketing content at any time, the individual may opt out of use of their data for these purposes

Please note that these rights are not absolute, and limitations/exceptions may apply in some cases.

Some responsibilities of the GDPR you should understand

Generally speaking, there are two types of parties that have a responsibility regarding the handling of data: the “controller” and the “processor.” It is important to determine whether you are acting as a controller or a processor and understand your responsibilities accordingly.

A “data controller” determines the purposes, conditions and means of the use of personal data.

A “data processor” on the other hand, only acts on the instructions of the “controller” and processes personal data on their behalf.

So, what does this mean for you?

It is your responsibility to ensure that you have the necessary notices and/or consents in place in order to transfer personal data to us for use.

In addition, we are reviewing and updating, as necessary, our agreements with you and with our subcontractors (to include the necessary GDPR terms), as well as notices, policies and internal processes, features, and templates to assure our compliance and help you achieve compliance.

How does the GDPR affect your business?

Individuals, companies, or businesses that have a presence in the EU or, if no presence, offer goods or services to, or monitor the behavior of, individuals in the EU need to comply with this law. Please consult with your own legal counsel about whether GDPR applies to you and your business. 

What do you need to do differently to comply with GDPR?

If the GDPR applies to you, there are various obligations you will need to comply with in order to continue doing business with your customers from the EU. Luckily, not all of these obligations are new, so you should be complying with some of them already.

The most important differences in this context are as follows:

  • More information about your use of personal data must be communicated to your customers. You should make sure that your privacy notices/policies are updated to reflect the new requirements of the GDPR, including setting out the purposes of your processing personal data, how long you are retaining such data, and what legal basis for use of personal data are you relying on.
  • You should determine the legal basis for your use of personal data: If you are relying on consent to use your customers’ data you should ensure that the consent you have meets the new requirements of the GDPR (more details on this below). Please note that sending marketing emails or showing promotional content in any form to your customers may require, in certain circumstances, prior opt-in consent from them. 
  • You will also need to comply with the rights provided to individuals by the GDPR. See section above “What rights does the GDPR provide to individuals?” for details.

To the extent that you have these obligations, we can provide tools to help support your compliance efforts. These include cookie consent and ability to publish your own Privacy Policy.

You should consult with your legal counsel on the above and your other obligations under GDPR. 

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